Persuasion, influence, and the “dark psychology” techniques mentioned in several titles.
Last year, I met a guy at a networking event who made $40K a month. I asked him his secret. He said: “I stopped doing what everyone else does.” Specifically, he stopped following the same tired playbook—cold calling scripts, generic LinkedIn messages, chasing every lead like a zombie. Instead, he built his strategy around principles […]
A potential client recently lost a $50K deal because the consultant asked one wrong question. The consultant said, “So, are you ready to move forward?” The prospect froze. The energy died. The deal vanished. Here’s what should have happened: absolutely nothing. Sometimes the best sales move is silence. Let them sell themselves. That’s the thing
A top performer closed three deals last week. Total value? $47,000.Another rep, selling the exact same service, closed zero. Same company. Same pitch deck. Same pricing.What’s the difference? One follows a system. The other wings it every time. Most people think sales is about talking. Being charismatic. Having the gift of gab. That’s why they
Last month, I watched a sales rep send 500 cold emails in a single day. His response rate? 0.4%. That same week, another colleague sent 50 carefully targeted messages. His response rate? 18%. The difference wasn’t luck. It was strategy. Why Most Prospecting Fails Here’s the uncomfortable truth: you’re probably wasting hours on the wrong
A freelancer was nervous. He’d just finished building a landing page for a client—took him eight hours, lots of coffee, and one minor panic attack when the CSS broke. When the client asked, “What do I owe you?” he mumbled, “Uh… $200?” The client didn’t blink. Just said “Sure” and paid immediately. That’s when it
The phone call ended and the urge to quit was overwhelming. Third rejection in a row. Each “no” felt like a punch to the gut. A manager walked by. “You good?” “Yeah,” came the lie. The Fear That Kills Careers Rejection hurts. That’s biology. Our brains process social rejection the same way they process physical
A sales professional thought he had the deal closed. Great meeting. Good rapport. Then the prospect said: “Let me think about it.” Translation: “I’m probably not buying.” What Sales Objections Really Mean An objection isn’t a rejection. It’s a roadblock between where the prospect is and where they want to go. Your job? Remove the
A customer was browsing Amazon at midnight (as one does). He saw: “Only 3 left in stock—order soon!” His brain: I don’t even need this. But I might miss out… He bought it. That’s scarcity. And it works—when done right. But most salespeople either ignore it completely or use it so aggressively they sound like
A candidate walked into his sales interview sweating bullets. Not because the room was hot—it wasn’t. But because he’d spent the last three days memorizing answers like he was studying for a high school exam. Ten minutes in, the hiring manager leaned back and said, “You sound… rehearsed.” Ouch. Here’s the thing nobody tells you:
A salesperson was on a sales call, feeling good. Then the prospect said, “We’re also talking to your competitor. Why should we pick you?” His mind went blank. He stammered something about features and benefits, then watched the deal slip away. Sound familiar? Here’s the truth: Sales is a game of slight advantages. The person